This competitors. The most important thing of marketing

This paper tackles e-commerce marketing
and their marketing strategies, so In this paper i’ m talking about brief
overview. The primary objectives are to look into the marketing strategies
which are the best for everyone and to see some process of driving sales in a way
of raising some online store’s brand and the other product offerings.

 Key
words: marketing, marketing strategies

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2. INTRODUCTION

This topic is really interesting and
there is a lot of interesting strategies which I will represent in this
project. First of all marketing is one process, that process learning all the
consumers why they need to choose any products of one company, over other
companies and the other competitors. The most important thing of marketing is finding
a good marketing methods, so when you find those right methods ,you in direct
educating and influencing your people (consumers).Marketing is everything what
consumers meet in a business, and example for that is :everything what they can
hear, advertising, services that they receive…

Marketing also means creating some
product but also includes creating some product concepts, and includes exploration
and identification of who will purchase some product, promotion of that product
and moving that product in the selling channels. The main point of the
marketing are “4P’s”:Product, Price,
Promotion, Place. Products need to be ready, with their quality and
quantity ,for the pricing, promoting and they have to be in a right place. We
have different types of a marketing and they are radio, print, television and
the most popular is online marketing. ( Learn About Different Types of Marketing with This Beginner’s
Guide, Nn.d.)

 

3. LITERATURE REVIEW

Upon streamlining the topic of this
paper, and narrowing it to the specifics of  a marketing literature that proved vital for a
more profound comprehension is that on marketing
as a term. If you want that your company reach some point of maintaining a good
successful established customer base it is really important to know trends and
current marketing trends for e-commerce business. E-commerce in general is one
process and that process driving sales  and in that way raising awareness about
online stores brand .Setting structured e-commerce website is the turn point of
achievement for some brand. So, it is very important that every company investing
in website and that have amazing marketing strategy. (Mouseflow,2016) First of
all every company needs to be original and creative, to make something unique
and attractive. So the main point is to PRODUCE
some ORIGINAL Content. Firstly there
is setting up an e-commerce website
for that high quality content which is original. Those first steps will make
some good interaction with the
customers , they will be attracted to interact with a company, they will be
satisfied and they will probably purchase something. It is very important to
leave some mark on a customer’s mind and to make a good statement. After you
launch e-commerce site you need to check is that site good enough and is it
practical for the consumers (language,
website’s layout etc. ) because when they visit your website for them
everything needs to be easy , practical , simple . Consumers need to feel so
natural and comfortable on those sites , that easily choosing what they want
and that easily find what they need. Language which you are using on that page
is also important, because access to the internet has everyone and everyone
could enter there without problems from many different countries. So one of the
important thing is OPTIMIZING website
layout. Every type of a marketing needs to have some content and that can
attract more people and more positive attentions. Also, interaction  with a consumers is easier when there is some
proper content. And when you create and promote good original content , you are
giving appropriate information to consumers and something new and in that way
you are ensuring the audience. You can always create some videos, blog posts,
and make it more interesting. Also, one important thing is a budget , marketing
budget. When we are talking about that , it is good to consult  some experts , to invest in some good high
quality software , to teach and train employees , train all the team and be
always prepared for new things . (Mouseflow,2016) When we are talking about
team , it is important to listen everyone in team , everyone’s ideas and
creations. As PARETO’S 80/20  rule said :

“20% of the
input creates 80% of the result
20% of the workers produce 80% of the
result
20% of the customers create 80% of the
revenue
20% of the bugs cause 80% of the crashes
20% of the features cause 80% of the
usage”  (Understanding the Pareto Principle (The 80/20 Rule , n.d )

 

That in general means that it is good to have
80% of informations on the site and 20% promotional content and everything that
you publish on the website needs to be , first of all, unique , then
interesting and very relevant. Beside all that examples that I wrote ,also
important thing ,when we are talking about e-commerce marketing is to have some
communication with other companies , markets, customers and etc. Consistency is
also included in e-commerce marketing of all team ,they all need to give their
personalities to the site and that will create that your audience trust your
products. E-mail marketing is also
effective in e-commerce marketing , but you need to make them personal and in
that area you need to offer promotions which are valuable and socialize
them.(Mouseflow, 2016) You need to set URL in site when customers are entering
and visiting . Always make some analytics 
of email marketing efforts. One of the most important methods is
searching engine optimization and that means that you page needs to be always
updated and fresh with a relevant content. One of the popular section in
e-commerce marketing is PAY-PER-CLICK
which includes three elements : „the ad „
, the offer” , „the landing page” .(Mouseflow,2016)

All of these three need to be in a good shape
and good connection between them ,with a good harmony , there need to be
customized for keywords  and that could
be seen from the top of search engine results. (Mouseflow, 2016)

(Mouseflow,2016 jpg)1

Very important is that landing page is the
best place for boasting products benefits to all customers. Nowdays when mobile phones are the most famous and
everyone using them , they are dominant in this world , everyone using internet
from the mobile phones ,more and more than on the computers and laptops , on
the phone you can easily access to the internet and every information that you
need you can get from the phone so fast .

Because of that it is important to locate and
make access from the phones for the customers and make applications for your
page and that needs to be fully responsive.

In that way you can use many mobile marketing
strategiues and tehniques  to find and
target mobile users. One of the most famous targeting is GEO-targeting based on users location and that is famous because
you can find customers all around the world , make business in  that way also . One of the best examples of
e-commerce  is selling on the internet
sites such as Ebay , Amazon , on Facebook , Olx.ba etc. (E-commerce platforms
,2017)

 

4. DISCUSSION OF THE FINDINGS OF THE
DATA AND CONCLUSION

This was really interesting topic for me
because I like marketing .Marketing is so chaotic and always there is something
interesting , people which working in marketing sector need to be creative and
that is the best part of the job . My own opinion is that e-commerce marketing
is such a good thing, especially nowadays when most of the people are on the
internet and they are always finding something there , also they are buying
many thing trough the internet so fast , and just easily access to some pages .
E-commerce marketing is an adventure. All in all you need to be unique and that
is also one important fact . Uniqueness attracting customers and also easily
accessing to that page is an advantage. We live in a modern world and modern century
where it is easier to shop online rather then go to some store outside. For me that
is advantage , because you can buy everything easily , people work too much and
they do not have so much time to do the shopping. So for me this is amazing idea
that people created on the internet. One important fact is that everyone ,who is
in e-commerce marketing and working that , needs to have strategic e-commerce marketing
plan and that is  the main point.

 

1 Interesting photo
about PAY PER CLICK 

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I'm Shane!

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